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    Marketing Management Study Set 2
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    Exam 8: Identifying Market Segments and Targets
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    A New Trend in Marketing Is Toward Customization
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A New Trend in Marketing Is Toward Customization

Question 32

Question 32

Essay

A new trend in marketing is toward customization.Describe what customization is and how marketers are using it.

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Customization combines operationally dri...

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