Multiple Choice
According to the VALS segmentation system, ________ are successful, goal-oriented people who focus on career and family. They favor premium products that demonstrate success to their peers.
A) thinkers
B) innovators
C) achievers
D) believers
E) experiencers
Correct Answer:

Verified
Correct Answer:
Verified
Q2: In _ marketing, the firm ignores segment
Q30: If a marketing manager observes that his
Q43: With respect to loyalty status, if a
Q52: Baby boomers are consumers who have been
Q67: Briefly describe the steps in the segmentation
Q76: A hardware store is interested in reaching
Q78: If a marketing researcher uses such names
Q82: An attractive niche consists of customers having
Q82: The sale of turkeys in the United
Q140: Establishing and communicating the distinctive benefit(s) of