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Orica Pte Ltd Competes in the Market for Commercial Explosives

Question 13

Multiple Choice

Orica Pte Ltd competes in the market for commercial explosives.The company recently changed its business model from just selling explosives to managing an entire blast in a quarry.This customer-solution-based approach to the sale of explosives is an example of ________.


A) systems selling
B) straight rebuying
C) customer referencing
D) derived demand
E) channel consolidation

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