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    Marketing Management Study Set 2
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    Exam 7: Analyzing Business Markets
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    Vertical Coordination Can Facilitate Stronger Customer-Seller Ties but at the Same
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Vertical Coordination Can Facilitate Stronger Customer-Seller Ties but at the Same

Question 98

Question 98

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Vertical coordination can facilitate stronger customer-seller ties but at the same time may increase the risk to the customer's and supplier's specific investments.

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