Which of the Following Is a Step in One-To-One Marketing

Multiple Choice

Which of the following is a step in one-to-one marketing that can be adapted for CRM marketing?

A) Identify the lifetime value of lost customers.
B) Define and measure the retention rate of customers.
C) Offer the lowest price for a particular product.
D) Distinguish the causes of customer attrition.
E) Customize products, services, and messages to each customer.