Which of the Following Is True of Qualitative Research

Multiple Choice

Which of the following is true of qualitative research?

A) It is a structured measurement approach that permits a range of possible responses.
B) It is means of ascertaining consumer perceptions that may otherwise be difficult to uncover.
C) It requires large sample sizes.
D) Its results can be easily generalized to broader populations.
E) It generally results in similar results and conclusions across researchers.