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  3. Study Set
    Marketing Management Study Set 7
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    Exam 3: Collecting Information and Forecasting Demand
  5. Question
    Forecasting Is the Art of Anticipating What Buyers Are Likely
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Forecasting Is the Art of Anticipating What Buyers Are Likely

Question 122

Question 122

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Forecasting is the art of anticipating what buyers are likely to do under a given set of conditions.

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