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    Marketing Management Study Set 2
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    Exam 2: Developing Marketing Strategies and Plans
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    A Business That Concentrates on Achieving Superior Performance in an Important
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A Business That Concentrates on Achieving Superior Performance in an Important

Question 14

Question 14

True/False

A business that concentrates on achieving superior performance in an important customer benefit area valued by a large part of the market is following a differentiation strategy.

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