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    Marketing Management Study Set 7
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    Exam 20: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
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    An Advertiser Makes "Local Buys" When It Buys TV Time
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An Advertiser Makes "Local Buys" When It Buys TV Time

Question 106

Question 106

True/False

An advertiser makes "local buys" when it buys TV time in just a few markets or in regional editions of magazines.

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