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    Marketing Management Study Set 2
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    Exam 17: Designing and Managing Integrated Marketing Communications
  5. Question
    ______________ Consist of Independent Experts Making Statements to Target Buyers
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______________ Consist of Independent Experts Making Statements to Target Buyers

Question 34

Question 34

Multiple Choice

______________ consist of independent experts making statements to target buyers.


A) Expert channels
B) Formal channels
C) Social channels
D) Sponsored channels
E) Advocate channels

Correct Answer:

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