Multiple Choice
Which of the following marketing communications tools has the highest cost-effectiveness in the introduction stage of the product life cycle?
A) personal selling
B) sales promotion
C) interactive marketing
D) direct marketing
E) advertising and publicity
Correct Answer:
Verified
Correct Answer:
Verified
Q35: One of the possible objectives of marketing
Q49: The affordable method accounts for the role
Q66: Which of the following steps in the
Q69: What is the objective-and-task method?
Q70: Marketing communication activities contribute to _.<br>A)major sales
Q71: Briefly describe the process of measuring the
Q74: Name a few products for which personal
Q80: Alan is an executive with an ad
Q107: Marketing communications allow companies to link their
Q107: An ad agency has landed an account