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    Marketing Management Study Set 1
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    Exam 17: Designing and Managing Integrated Marketing Communications
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    Personal Selling Refers to People-To-People Oral, Written, or Electronic Communications
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Personal Selling Refers to People-To-People Oral, Written, or Electronic Communications

Question 62

Question 62

True/False

Personal selling refers to people-to-people oral, written, or electronic communications that relate to the merits or experiences of purchasing or using products or services.

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