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    Marketing Management Study Set 7
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    Exam 19: Designing and Managing Integrated Marketing Communications
  5. Question
    Marketers Can Set Communications Objectives at Any Level of the Hierarchy-Of-Effects
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Marketers Can Set Communications Objectives at Any Level of the Hierarchy-Of-Effects

Question 32

Question 32

True/False

Marketers can set communications objectives at any level of the hierarchy-of-effects model.

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