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    Exam 19: Designing and Managing Integrated Marketing Communications
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    Personal Communications Channels Derive Their Effectiveness from Individualized Presentation and Feedback
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Personal Communications Channels Derive Their Effectiveness from Individualized Presentation and Feedback

Question 78

Question 78

True/False

Personal communications channels derive their effectiveness from individualized presentation and feedback and include direct and interactive marketing, word-of-mouth marketing, and personal selling.

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