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    Marketing Management Study Set 7
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    Exam 17: Designing and Managing Integrated Marketing Channels
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    Which of the Following Channel Alternatives Is Most Suited to Handle
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Which of the Following Channel Alternatives Is Most Suited to Handle

Question 143

Question 143

Multiple Choice

Which of the following channel alternatives is most suited to handle complex products and transactions?


A) sales forces
B) the Internet
C) dealers
D) telemarketers
E) direct mails

Correct Answer:

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