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    Exam 17: Designing and Managing Integrated Marketing Channels
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    A Pull Strategy Is Particularly Appropriate When There Is Low
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A Pull Strategy Is Particularly Appropriate When There Is Low

Question 117

Question 117

True/False

A pull strategy is particularly appropriate when there is low brand loyalty in a category, brand choice is made in the store, the product is an impulse item, and product benefits are well understood.

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