Sanjiv and Sons Corp

Multiple Choice

Sanjiv and Sons Corp. ,a manufacturer of high end consumer durables,experienced a sluggish sales growth in most of its product categories during three consecutive quarters of 2009.However,market analysis revealed that its competitors' sales had also slackened during this period.Analysts pointed out that when all firms are losing sales,it is extremely important to adopt strategies that are aimed at retaining customers.This led the firm to reduce operation costs while maintaining product quality.They also revamped their marketing strategy to focus on the values created by their products.Which of the following can be inferred from the strategies adopted by the firm?

A) The company was trying to protect its market share and continue to operate as a market leader.
B) The company was focusing on geographical expansion.
C) The company was aiming to capture a new market segment.
D) The company was marketing its products amidst an economic downturn.
E) The company was focusing on market penetration.