Coca Cola Introduced Zero-Calorie,Coke Zero,and Assured Health Conscious Consumers That

Multiple Choice

Coca Cola introduced zero-calorie,Coke Zero,and assured health conscious consumers that it tastes as good as the original.What did the company try to build when they conveyed the fact that Coke Zero contained almost zero calories per liter and hence is a healthier alternative?

A) points-of-difference
B) points-of-conflict
C) points-of-parity
D) points-of-presence
E) points-of-inflection