Multiple Choice
A marketer that wants to anchor a point-of-difference for Dove soap on brand benefits might emphasize which of the following?
A) the soap is one-quarter cleansing cream
B) Dove products include bar soaps and shampoos
C) Dove soap helps users have softer skin
D) the soap brand has global presence
E) the brand has recently launched soap for men
Correct Answer:
Verified
Correct Answer:
Verified
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