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The Value of an Offering Is Described as ________

Question 15

Multiple Choice

The value of an offering is described as ________.


A) the price consumers are charged for a product
B) the cost of manufacturing a product
C) the degree to which consumer demand for a product is positive
D) the sum of the tangible and intangible benefits and costs to customers
E) the intangible benefits gained from a product

Correct Answer:

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