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    Marketing Management Study Set 2
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    Exam 8: Identifying Market Segments and Targets
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    Hilton Hotels Customizes Rooms and Lobbies According to Location
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Hilton Hotels Customizes Rooms and Lobbies According to Location

Question 103

Question 103

Multiple Choice

Hilton Hotels customizes rooms and lobbies according to location.This is an example of ________ segmentation.


A) demographic
B) behavioral
C) psychographic
D) geographic
E) cultural

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