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    Marketing Management Study Set 7
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    Exam 9: Identifying Market Segments and Targets
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    A Company Is Customerized When It Is Able to Respond
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A Company Is Customerized When It Is Able to Respond

Question 132

Question 132

True/False

A company is customerized when it is able to respond to individual customers by customizing its products, services, and messages on a one-to-one basis.

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