Multiple Choice
A hardware store is interested in reaching people who are characterized by the VALS system as being practical, down-to-earth, and self-sufficient, who like to work with their hands, or the ________ category.
A) believers
B) strivers
C) survivors
D) experiencers
E) makers
Correct Answer:
Verified
Correct Answer:
Verified
Q2: In _ marketing, the firm ignores segment
Q33: Explain the concept of mass marketing.
Q52: Baby boomers are consumers who have been
Q67: Briefly describe the steps in the segmentation
Q78: If a marketing researcher uses such names
Q79: According to the VALS segmentation system, _
Q82: An attractive niche consists of customers having
Q140: Establishing and communicating the distinctive benefit(s) of
Q147: To be useful, market segments must be
Q159: Identify and describe the three main types