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    Marketing Management Study Set 2
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    Exam 8: Identifying Market Segments and Targets
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    Explain the Five Roles in a Buying Decision: Initiator,influencer,decider,buyer,and
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Explain the Five Roles in a Buying Decision: Initiator,influencer,decider,buyer,and

Question 7

Question 7

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Explain the five roles in a buying decision: initiator,influencer,decider,buyer,and
user.

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Assume a wife initiates a purchase by re...

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