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    Marketing Management Study Set 7
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    Exam 9: Identifying Market Segments and Targets
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    The Last Step in the Seven-Step Marketing Segmentation Process Would
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The Last Step in the Seven-Step Marketing Segmentation Process Would

Question 65

Question 65

True/False

The last step in the seven-step marketing segmentation process would be to develop a marketing-mix strategy reflective of segment positioning strategies.

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