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    Marketing Management Study Set 7
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    Exam 9: Identifying Market Segments and Targets
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    The Ultimate Level of Segmentation Leads to "Segments of One
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The Ultimate Level of Segmentation Leads to "Segments of One

Question 133

Question 133

True/False

The ultimate level of segmentation leads to "segments of one," "customized marketing," or "one-to-one marketing."

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