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With Respect to E-Procurement, Coca-Cola, Sara Lee, Kraft, PepsiCo, P&G

Question 12

Multiple Choice

With respect to e-procurement, Coca-Cola, Sara Lee, Kraft, PepsiCo, P&G, and several other companies joined forces to form a ________ called Transora to use their combined leverage to obtain lower prices for raw materials.


A) manufacturer's co-op
B) supplier's co-op
C) middleman group
D) buying alliance
E) buying cabal

Correct Answer:

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