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    Marketing Management Study Set 7
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    Exam 3: Collecting Information and Forecasting Demand
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    In Order to Estimate Future Demand, Companies Commonly Prepare a Company
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In Order to Estimate Future Demand, Companies Commonly Prepare a Company

Question 87

Question 87

True/False

In order to estimate future demand, companies commonly prepare a company sales forecast first, followed by an industry forecast, and finally a macroeconomic forecast.

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