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    Exam 20: Managing Personal Communications: Direct and Database Marketing and Personal Selling
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    Search Terms Serve as a Proxy for the Consumer's Consumption
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Search Terms Serve as a Proxy for the Consumer's Consumption

Question 42

Question 42

True/False

Search terms serve as a proxy for the consumer's consumption interests and trigger relevant links to product or service offerings alongside search results from Google,Yahoo!,or Bing.

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