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    Marketing Management Study Set 2
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    Exam 18: Managing Mass Communications: Advertising, sales Promotions, events, and Public Relations
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    Which of the Following Is an Advantage of Using Television
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Which of the Following Is an Advantage of Using Television

Question 107

Question 107

Multiple Choice

Which of the following is an advantage of using television as an advertising medium?


A) high attention and high reach
B) low absolute cost
C) absence of clutter
D) long duration of ad exposure
E) high audience selectivity

Correct Answer:

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