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    Marketing Management Study Set 7
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    Exam 20: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
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    Which of the Following Is an Advantage of Using Radio
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Which of the Following Is an Advantage of Using Radio

Question 4

Question 4

Multiple Choice

Which of the following is an advantage of using radio as an advertising medium?


A) higher attention than television
B) standardized rate structures
C) long duration of ad exposure
D) high quality reproduction
E) high geographic selectivity

Correct Answer:

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