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    Marketing Management Study Set 1
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    Exam 17: Designing and Managing Integrated Marketing Communications
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    Which of the Following Is an Example of a Personal
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Which of the Following Is an Example of a Personal

Question 143

Question 143

Multiple Choice

Which of the following is an example of a personal communications channel?


A) public relations
B) events and experiences
C) interactive marketing
D) sales promotions
E) advertising

Correct Answer:

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