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    Exam 17: Designing and Managing Integrated Marketing Channels
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    A Manufacturer Offers Its Intermediaries an Extra Benefit for Performing
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A Manufacturer Offers Its Intermediaries an Extra Benefit for Performing

Question 139

Question 139

Multiple Choice

A manufacturer offers its intermediaries an extra benefit for performing a promotional activity. This is an example of the use of ________ power.


A) reward
B) coercive
C) functional
D) expert
E) referent

Correct Answer:

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