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Purchasers of Theatre Tickets Receive a 20% Discount If They

Question 72

Multiple Choice

Purchasers of theatre tickets receive a 20% discount if they purchase and pay for the full season at one time. This is an example of what type of product-mix pricing?


A) mixed bundling
B) pure bundling
C) cross-promotion
D) captive pricing
E) two-part pricing

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