Question 1

A dance school in Singapore teaches professional hip-hop and salsa.It is experiencing an increase in student admissions,which is leading to substantial improvement in profits.The school is going through the ________ phase of its life cycle.

Accepted Answer

A) decline 
B) stagnancy 
C) growth 
D) introduction 
E) maturity

Question 2

An alternate way to increase sales volume is to increase the usage rates among users by having consumers use the product in new ways.

Accepted Answer

A) True 
 B)False

Question 3

An alternate way to increase sales volume is to increase the usage rate among users.This can be done by ________.

Accepted Answer

A) converting nonusers 
B) having consumers use less of the product on each occasion 
C) having consumers use the product on more occasions 
D) attracting competitors' customers 
E) entering new market segments

Question 4

Which of the following strategies should be adopted by marketers during a recession?

Accepted Answer

A) increase investment on marketing existing products 
B) focus on expanding the customer base and not on the retention of existing customers 
C) focus primarily on price reductions and discounts 
D) concentrate on communicating the brand value and product quality to consumers 
E) stick to the budget allocations adopted during the preceding years

Question 5

A marketing manager has decided to "leapfrog" competition by moving into cutting-edge technologies.This indirect approach to attacking competition can be characterized as a ________.

Accepted Answer

A) flank attack 
B) encirclement attack 
C) bypass attack 
D) guerrilla attack 
E) frontal attack

Question 6

When "petroleum" companies such as BP sought to recast themselves as "energy" companies,increasing their research into the oil,coal,nuclear,hydroelectric,and chemical industries,these companies were employing a ________ strategy.

Accepted Answer

A) preemptive defense 
B) counteroffensive defense 
C) mobile defense 
D) flank defense 
E) contraction defense

Question 7

How can a firm choose a specific attack?

Accepted Answer

The answer of How can a firm choose a specific...

Exam 11: Competitive Dynamics