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    Marketing Management Study Set 3
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    Exam 13: Designing and Managing Services
  5. Question
    Sometimes Companies Achieve Differentiation Through the Sheer Range of Its
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Sometimes Companies Achieve Differentiation Through the Sheer Range of Its

Question 4

Question 4

Multiple Choice

Sometimes companies achieve differentiation through the sheer range of its service offerings and the success of its ________ efforts.


A) pricing
B) cross-selling
C) advertising
D) sales representatives'
E) none of the above

Correct Answer:

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