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    Marketing Management Study Set 3
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    Exam 13: Designing and Managing Services
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    As Companies Collect,store,and Use More Information About Customers,they Must Also
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As Companies Collect,store,and Use More Information About Customers,they Must Also

Question 11

Question 11

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As companies collect,store,and use more information about customers,they must also incorporate the proper safeguards to protect that information and reassure customers about their efforts.

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