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    Exam 13: Designing and Managing Services
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    Classes of Services Can Be Branded Vertically on the Basis
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Classes of Services Can Be Branded Vertically on the Basis

Question 87

Question 87

Multiple Choice

Classes of services can be branded vertically on the basis of ________.


A) popularity and price
B) cost of providing the service
C) price and quality
D) price and frequency
E) target return on investment

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