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Charles Schwab's Best Customers Get Their Calls Answered in 15

Question 93

Multiple Choice

Charles Schwab's best customers get their calls answered in 15 seconds; other customers can wait longer.This is best described as ________.


A) fair play in service delivery
B) customer empowerment through the Internet
C) raising service levels to retain the patronage of profitable customers
D) increasing consumer participation
E) standardizing the service-performance process

Correct Answer:

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