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    Marketing Management Study Set 3
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    Exam 12: Setting Product Strategy
  5. Question
    The Customer Will Judge the Offering by Three Basis Elements
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The Customer Will Judge the Offering by Three Basis Elements

Question 24

Question 24

Multiple Choice

The customer will judge the offering by three basis elements: ________,services mix and quality,and price.


A) performance
B) salespeople
C) price
D) product features and quality
E) none of the above

Correct Answer:

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