Marketers Must See Themselves as Benefit Providers

Multiple Choice

Marketers must see themselves as benefit providers.For example,when a shopper purchases new shoes,he/she expects the shoes to cover his/her feet and allow them to walk unobstructed.This is an example of what level in the consumer-value hierarchy

A) Pure tangible good
B) Basic product
C) Augmented product
D) Potential product
E) Consumption system