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    Marketing Management Study Set 3
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    Exam 9: Creating Brand Equity
  5. Question
    At the Heart of a Successful Brand Is ________,Backed by Creatively
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At the Heart of a Successful Brand Is ________,Backed by Creatively

Question 23

Question 23

Multiple Choice

At the heart of a successful brand is ________,backed by creatively designed and executed marketing.


A) price
B) promotion
C) a great product or service
D) a great slogan
E) a brand concept

Correct Answer:

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