David Aaker Views Brand Equity as a Set of Three

Multiple Choice

David Aaker views brand equity as a set of three categories of brand assets and liabilities linked to a brand that add or subtract from the value provided by a product or service.They include all of the following EXCEPT ________.

A) brand loyalty
B) brand awareness
C) brand associations
D) brand price
E) None of the above is among Aaker's three categories.