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    Exam 9: Creating Brand Equity
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    To Improve Employee Morale,Miller Brewing Has Tapped into Its Brewing
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To Improve Employee Morale,Miller Brewing Has Tapped into Its Brewing

Question 129

Question 129

True/False

To improve employee morale,Miller Brewing has tapped into its brewing heritage to generate some pride and passion.This is an example of internal branding.

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