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    Marketing Management Study Set 3
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    Exam 8: Identifying Market Segments and Targets
  5. Question
    A ________ Consists of a Group of Customers Who Share
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A ________ Consists of a Group of Customers Who Share

Question 15

Question 15

Multiple Choice

A ________ consists of a group of customers who share a similar set of needs and wants.


A) market target
B) market group
C) market slice
D) market segment
E) market level

Correct Answer:

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