Multiple Choice
________ is the science of using psychology and demographics to better understand consumers.
A) Psychographics
B) Segmentation
C) Clustering
D) Demographics
E) Social psychology
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q43: With respect to loyalty status, if a
Q57: According to the VALS segmentation system, the
Q133: The ultimate level of segmentation leads to
Q137: A flexible market offering consists of two
Q139: Hilton Hotels customizes rooms and lobbies according
Q142: Consumer attitudes are an interesting way to
Q143: A starting point for discussing segmentation is
Q144: The recipe for Internet niching success is
Q145: Henry Ford epitomized the market segmentation strategy
Q146: A marketer glances at this month's market-preference