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  3. Study Set
    Marketing Management Study Set 3
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    Exam 8: Identifying Market Segments and Targets
  5. Question
    By Analyzing the Behaviors of ________,Companies Can Learn About Their
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By Analyzing the Behaviors of ________,Companies Can Learn About Their

Question 99

Question 99

Multiple Choice

By analyzing the behaviors of ________,companies can learn about their marketing weaknesses and attempt to correct them.


A) hard-core loyals
B) split loyals
C) shifting loyals
D) switchers
E) ambivalents

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