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A Company Can Learn a Great Deal by Analyzing the Degrees

Question 97

Multiple Choice

A company can learn a great deal by analyzing the degrees of brand loyalty.For example,by studying the ________ the company can pinpoint which brands are most competitive with its own.


A) hard-core loyals
B) split loyals
C) shifting loyals
D) switchers
E) antiloyals

Correct Answer:

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