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    Marketing Management Study Set 9
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    Exam 3: Gathering Information and Scanning the Environment
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    Although Every Manager in an Organization Needs to Observe the Outside
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Although Every Manager in an Organization Needs to Observe the Outside

Question 119

Question 119

Essay

Although every manager in an organization needs to observe the outside environment,marketers have two advantages.What are those two advantages?

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The two advantages are: (1)The...

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