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    Marketing Real People Study Set 3
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    Exam 12: Old and New Media: From One-To-Many to Many-To-Many
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    ________ Is the Element of the Promotion Mix That Involves
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________ Is the Element of the Promotion Mix That Involves

Question 46

Question 46

Multiple Choice

________ is the element of the promotion mix that involves direct interaction between a company representative and a customer.


A) Word of mouth
B) Public relations
C) Advertising
D) Personal selling
E) Sales promotion

Correct Answer:

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